Programs

New for 2022, CSSR 4.0 offers you more choices. You’ll have more choices and control over the packages, creative and channels your dealership uses and sends out.

We’re introducing three CSSR package options. With the Enhanced and Elite packages, you’ll have access to our new Dealer Design Tool — enabling customization for your CSSR communications by adding your own branding. We're also introducing Social as a new channel. Reach your customers online with ads and a landing page for your dealership. Combined with direct mail and email, it’s a great way to further engage with your customers.

CSSR continues the multi-channeled approach using “smart logic,” to offer a complete schedule that promotes your dealership as the go-to place for all of your customers’ needs and future vehicle purchases. CSSR makes the important connections to help your team build relationships that create loyalty and translate into long-term success.

The CSSR core program reaches out to your customers soon after they have taken delivery of their vehicle and continues timed contacts, based on individual activity, for the first seven years of ownership. You also have the option to “Plus-Up” your communication schedule to extend beyond the seven-year ownership base.

CSSR utilizes vehicle data that reflects driving activity, as well as individual service activity from your dealership, to tell us the best time to reach customers with specific messaging and relevant offers. OnStar® Vehicle Diagnostics (OVD) data, as well as service habits and any available GM, DMS and customer data, are factors in targeting communications.

CSSR Benefits

Along with EBE benefits, your dealership will realize the many valuable rewards of CSSR, including:

• Package Choice — Three levels of CSSR from which to choose
• Dealer Choice Creative — Put your dealership’s thumbprint on CSSR creative touches
• Channel Choice — Direct Mail, Email, SMS/Text, Video and Online Advertising, and now the new Social Plus-Up, are all CSSR channels we can utilize based on the package selected to keep your dealership’s name and message top of mind
• Divisional, Certified Service and Dealership branding
• Sales/Event/Vehicle Launch reinforcement messaging
• Customer segmentation for highly targeted incentive offers
• Detailed reports tracking your results, accessible online 24/7
• iMR match-eligible Core Program and Plus-Up options that extend and add power to your core communications
• Easy enrollment and program team support
• Consistent and regular communications with your customers
• Integration with key sales and service drivers:
  • OnStar®
  • GM Card
  • Playbook data and filters
  • Chevrolet, Buick, GMC and Cadillac Protection Plan
  • GM Financial
  • All-New My GM Rewards
  • GM Accessories

Program Features/Benefits:

• On-demand, fast turnaround direct mail
• Integration with your DMS to target current and inactive customers
• Access to the best data to reach new prospects
• List selection tool includes Playbook filters to help reach the right audience at the right time
• Online reporting dashboard with detailed data exportable to Excel
• No contracts, easy enrollment and minimal set-up fees

Template Features:

• Dynamic, eye-catching design with highly recognizable GM look and feel
• Consistent Certified Service and GM divisional branding
• Large image library to choose from — or provide your own custom images
• Ability to enter your dealership’s sales and service offers and incentives
• Personalized dealership information: Dealership name, address, slogan, hours of operation, contact number, credit cards accepted, logo, map and facility image

Can I create a unique mailer instead of using a template?

• Yes, our team is available to work with you on a custom design. Contact PHQ to get started.

Can I use my iMR Funds?

• This program is eligible for up to 100% reimbursement through iMR and can be automatically reimbursed through LAM Sales iMR accounts for participating dealers. Program eligible for match funds.

Quick Strike Social

Program Features/Benefits:

• Seamlessly add social (Facebook and Instagram) ads to your direct mail campaigns; no social expertise required
• Target the same people on social that you are targeting on direct mail, for an effortless omnichannel strategy
• Social ads will be automatically optimized to reach the right people in your audience at the optimal time for them to click

Template Features:

• Corresponding social ads will match and complement the direct mail templates for a smooth customer experience

National Retail Plan Background & Benefits

Along with PASE benefits, your dealership will realize the many valuable rewards of National Retail Plan, including:
• CCA-funded rebates on products such as tires, batteries, brakes, and more
• Access to CCA-funded private offers on oil, battery, and more
• Automatic integration of offers onto your dealer website, digital menu board, online service scheduling, and more as well as inclusion in dealer enrolled programs such as CSSR and Car Care for a cohesive and consistent message to the customer
• Dealer Maintenance Pricing to ensure you are advertising the price and product you want
• Easy enrollment and support through Program Headquarters

Car Care targets lost customers using NRP and dealer selected offers through direct mail and email, and optional enrollments including OLA (online banners ads) and video landing pages.

Car Care Background & Benefits

Your dealership can help strengthen the power of the Dealer Maintenance Pricing found in the National Retail Plan by enrolling in the Car Care Direct Marketing Program. The program targets service and sales VINs 4 to 16 years old from both GM Data and Dealer DMS data (if available) within 100 miles of dealership. Data modeling is used to identify customers closest to your dealership with the highest propensity to schedule service, so your dealership may communicate with the customers most likely to respond. Customer information is also de-duped by VIN and household to achieve one mail piece per household.

The Car Care Direct Marketing Program targets the following customers:

• Customers not receiving any CSSR Communications from your dealership
• CSSR customers with vehicles that are 4-16 years old and only receiving Seasonal CSSR communications but who are NOT scheduled to receive any CSSR communication during current mail promotion period (e.g. Promotion 5 will target Q4 empty period customers)
• VIN must have presence of an RO within the past 36 months

Program Features/Benefits:

• Targeted mailing lists — include businesses in your area that have high potential for purchasing new vehicles
• Effective mailers — help educate businesses about the advantages of purchasing from your Chevrolet or GMC Business Elite dealership
• Dealership personalization — includes name, slogan, address, hours of operation, map, logo, contact number and website address
• Easy enrollment — minimal setup fee
• Turnkey management — set it and forget it
• Up to 150% reimbursable — ability to use both iMR sales funds (100%) and commercial co-op funds (50%)
• Online manifest reports via GlobalConnect — provide measurable results allowing you to follow up with prospects and adjust marketing strategies to maximize sales
• No charge for email — to the owner audience